Project #80497 - Creating a Marketing Plan

***The TOPIC ITSELF IS DUE ON 9/3/15***

*** THE COMPLETE PROJECT IS DUE 9/14/2015***

(ATTACHED PLEASE FIND THE MARKETING PLAN OUTLINE)

 

Create a Marketing Plan

WHAT: Using the Marketing Plan Outline on pages 75-76 in Chapter 2 (see 2 attachments), create a Marketing Plan for a health care provider of your choice (real or fictional).  See Exhibit 1-1 on page 23 for some examples of “primary providers” – use one of these types of providers.  

The Marketing Plan should include the following sections:

  1. Management Summary
  2. Economic Projections
  3. The Market – Qualitative
  4. The Market – Quantitative
  5. Trend Analysis
  6. Competition
  7. Problems and Opportunities
  8. Objectives and Goals
  9. Action Programs

WHEN: You should have already posted your topic by Thursday September 3, 2015.

 

The final project is due Monday, September 14, 2015.

 

Subject Business
Due By (Pacific Time) 09/14/2015 05:00 pm
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