Project #80609 - Marketing Discussion

PART 1 DUE Wednesday by 5:00 p.m.

Part 1

View the TED talk at the link provided below.  In it, an MIT grad student, Pranav Mistry, demos a wearable device that enables a new, paradigm-shifting paper "laptop."

https://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology#t-16919

Come up with an idea for a new product based on the SixthSense technology that could be marketed to a specific group of consumers (i.e., not businesses).  Clearly explain the benefit your product would provide this group of consumers and how it would be better than what they currently use/do.  Discuss your thoughts regarding the other three parts of the marketing mix for your new consumer product (i.e., where you would sell it, how you would price it, and how you would promote it).

 

PART 1 DUE Saturday by 5:00 p.m.

Part 2

I will supply a classmates post for part 2

Review the replies your peers made in Part 1.  Select one of their new product ideas.  Discuss how this new consumer product could be adapted and marketed to a specific group of businesses.  Clearly explain the benefit your product would provide this group of businesses and how it would be better than what they currently use/do.  Discuss your thoughts regarding the other three parts of the marketing mix for your new business product (i.e., where you would sell it, how you would price it, and how you would promote it).

Subject Business
Due By (Pacific Time) 09/02/2015 05:00 pm
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