Project #80911 - Kraft Foods Case Study

Case 21: Kraft Foods Inc.

 

 

 

Please prepare a report that answers each of the questions listed below in detail.  Use tables and charts as necessary to support your conclusions.  The report should be submitted in MSWord, double-spaced, with your name in a header in the upper right corner of each page.  The format of the report should be a narrative, using subject headings as needed to transition from question to question.  Do not use a question/answer format, as you are no longer in grade school!  Professionalism counts, so proof your work before you submit it. Each questions must have 500 word count, detailed examples, and references in APA style.

 

Assignment Questions

 

1.       What is Kraft Foods Inc.s corporate strategy? How has its corporate strategy evolved since its independence in 2007?

 

 

 

2.       What is your assessment of the long-term attractiveness of the industries represented in Kraft Foods’ business portfolio?

 

 

 

3.       What is your assessment of the competitive strength of Kraft Foods’ different business units?

 

 

 

4.       What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods’ business units look like?

 

 

 

5.       Does Kraft Foods’ portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

 

 

 

6.       What is your overall evaluation of Kraft Foods’ corporate strategy and planned restructuring in 2012? What evidence and/or reasons support a conclusion that Kraft Foods’ shareholders will or will not benefit from the spinoff of the companys North American grocery business?

 

 

 

7.       What actions do you recommend that Kraft Foods management take to improve the companys performance and boost shareholder value after the spinoff of its North American grocery business? Your recommended actions must be supported with convincing, analysis-based arguments.

Subject Business
Due By (Pacific Time) 09/04/2015 08:00 pm
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