Project #81149 - video case study 2

 

Due Date:  September 9, 2015 at 10:00am eastern standard time        (Video Case Study)

 

Differentiation Strategy in Tough Economics Times

 

Reference Book

 

Hitt, M., Ireland, R., & Hoskisson, R. (2013). Strategic Management Inputs. In Strategic                management: Competitiveness & Globalization: Concepts and cases (10th ed.). Mason, Ohio: South-Western Cengage Learning

 

Howard Schultz/CEO Starbucks

 

Starbucks, 17,000 stores strong worldwide, offers 70,000 different ways to order coffee. Unfortunately, Starbucks has announced the closing of 900 underperforming stores in the United States and will cut more than 1,000 jobs.  Howard Schultz, Starbucks CEO, admits that Starbucks CEO, admits that Starbucks may have grown too big too fast given today’s economy, and a business plan was not in place for the severity of the economic downturn. During this time, competitors like Dunkin Donuts are offering an upgraded coffee experience at a lower cost.  However, Schultz maintains that Starbucks will not cut corners but will reduce waste to save the company more than $400 million and continue to sell more than a cup of coffee.

 

Concepts are:

 

Business-level Strategy

 

Managing relationship with customers

 

Market Segmentation

 

Differentiation Strategy

 

Five Forces of Competition

 

For this assignment, watch the video case study Starbucks (Starbucks Plain Text Transcript). Write a case study analysis that includes the following:

 

Write a summary of the information presented in the case study and answer the following questions below:

 

Describe Starbuck’s business level strategy?

 

How is Starbucks managing its relationship with customers?

 

How would you describe the market segment(s) that Starbucks serves?

 

Is the differentiation strategy appropriate for Starbucks, now or in the future? Why or why not?

 

Using the five forces model of competition, how should Starbucks plan to position itself in these economic times?

 

How can you apply the lessons from the video case study to your current organization?

 

 

 

The case study analysis should be 2–3 pages in length, double-spaced, and in APA format. Reference need to be cited.

 

Subject Business
Due By (Pacific Time) 09/09/2015 10:00 am
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