Project #81463 - Children's Culture

There are three readings; each reading has a question you must answer.

Toy advertising 

Read: ‘Buying happiness, buying success: Toy advertising to parents’ (This will be provided for you).

Submit:  

Question: What can toy advertising tell us about parenting and the construction of childhood? Provide an example from Seiter’s chapter.

Analysis: Collect examples of contemporary toy advertisements (from magazines, television, online, etc.). What ideas about children and parenting are constructed in contemporary Australian toy advertising? How has toy advertising changed over time (compare to Seiter’s findings)? Who is the advertising aimed at children or their parents? How did you determine this?

120 Words 

 

 

 

 

Education and entertainment

 

Read: ‘That’s edutainment: Digital media and learning in the home’ (This will be provided for you).

Submit:

Question: What parental desires and insecurities does the marketing of ‘edutainment’ products rely on?

Analysis: Have a look at the Baby Einstein website (http://www.babyeinstein.com), particularly the product demos, the parent testimonials and the ‘About Us’ section. What ideas about television, young children, parenting and children’s television viewing are expressed on the websites? Why do you think products like these exist? Do you know of any similar products? Bring examples to your tutorials.

120 Words 

 

 

 

 

Children’s television

Read: ‘Watching with mother in the early 1950s’ (This will be provided for you).

Submit:

Question: How does ‘Watch with Mother’ construct childhood and parenting? Do you think this has changed in contemporary pre-school programming?

Analysis: Compare Watch With Mother to a contemporary pre-school program. Bring contemporary example(s) to your tuturials (hint: make sure you know how a Preschool program is classified by ACMA)(Please provide some exmples for me). How do programs from different eras compare in terms of the way they construct childhood, parenting and the role/purpose of children’s television? Why do you think the changes have come about?

120 Words

Subject English
Due By (Pacific Time) 09/21/2015 12:00 am
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