Project #81706 - CONSUMER BUYING BEHAVIOR - decision making analysis

Topic : Is about EGO-EXPRESSIVE decision making (a product / service that says something about you).

Chosen Product = SMARTPHONE.    

This is a 20 pages written analysis of the purchase process for your chosen product.

 

For this assignment you are required to follow a real consumer(s) through the consumption of your chosen product or service.

You are expected to conduct in depth interview for 2 consumers either prior to or post-purchase (or both) and use some quotes from the consumer in your project to back up your analysis.

 

The reference lists should follow HARVARD Referencing style.

Subject Business
Due By (Pacific Time) 09/17/2015 06:00 pm
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