Project #81973 - women studies

(Barberchek article is attached )

Part 1

 

The first thing that caught my attention in the Barbercheck article is when she states “Although discrimination on the basis of sex has been outlawed in the U.S. since the 1970s, impediments for women scientists continue to exist, but in increasingly subtle patterns.” After reading the rest of the article, I can really see where she is coming from. Advertisements are a major part of our everyday lives. You see them everywhere and these ads act as “achievement scripts for women, providing them with models of appropriate behavior.” In our culture it is normal for a male to be depicted as a fast, reliable, accurate, etc. but women are often depicted as frail, nurturing, sensitive, or romantic and hardly ever are they depicted in the dignified way that men are. The magazine, Science, is a prominent scientific magazine that is supposed to reflect the ideals of equality and nondiscrimination. However, the advertisements in Science, fall short of this goal.  Barbercheck has conducted research that reveals that although there are a rising number of women scientists, this number has “not been matched by comparable improvement in the representation of women. “ In the magazine, women are depicted approximately half that of advertisements featuring men and when they are advertised the words easy and simple are often used. In many advertisements, Barbercheck states “Men are portrayed as having the ability to master technology and tackle the challenging problems in science, where as women are portrayed as doing science with the aid of technology that makes the job easy.” Although this may be subtle in the advertisement, ones subconscious picks up on the word “easy” being associated with women and this mindset has major consequences on our society’s views. Although, Science, is attempting to represent women in a positive light through the use of their “special” issues, they still reflect biases saying that science is an inappropriate activity for women. Prevailing general attitudes and stereotypes about science and who can do science will only change if advertisers start to reflect more equitable beliefs. If stereotypes are challenged a greater amount of diversity in science will ensue. Do you agree with this post ? why ?

 

 

 

Part 2

Barbercheck critiques the journal Science for the content of their adverstiments. In regular journal issues men appeared twice as much as women. The advertisements lacked variety in those shown in regards to race, miniorities, and women. In regular issues men were shown 63.5% of the time as opposed to 29.7% of women in advertisements. The advertisements were not also geared to a diverse audience and majority of the time aligned with stereotypes. The journal only showed miniorities and women in advertisement in their special issues that were overall directed to this group. Showing only in special circumstances were these groups were significant. Women are not shown as a major part of the workforce rather they are minimally reprseneted as show working in science according to the journal's advertisements. This shows a picture that women need men to succeed and that women are not significant in advertisement. If the woman is not seen as powerful enough to sell a product this supports a societal misconception that women are not equal and do not deserve equal pay as the man. They do not challenge current day stereotypes and bias not allowing progression for the role of women in science. A competing set of cultural messages and values that are needed to change our stereotypes about sience and scientists looks like women having just as much importance as men. Women depicted as powerful and influential figures and being included just as much as the man. My idea is to have a special section of the journal Science dedicated to the discoveries women in science have made and equal representation in advertisements and coverage in the news. Equal acknowledgement and importance in the scientific field. Do you agree with this post ? why ?

 

 

videos for parts 3 and 4

https://www.youtube.com/watch?v=rctO-vO963k

https://thoughtmaybe.com/advertising-and-the-image-of-women/#top

Killing Us Softly 4 — 2010

 

part 3

 

The video Dark Girls contained accounts by some African American women of their self-esteem issues brought about by the color of their skin.  Some of these women even went to the extreme of bleaching their skin, so that they would look more white.  The video "A Girl Like Me" shows how stereotyping against African American people starts at an early age.  When asked to pick a "good" doll and a "bad" doll between one white doll and one black doll, young children chose the white doll to be the "good" doll almost every time.  In "Killing Me Softly", Jean Kilbourne focuses on how media today focuses on objectifying women, causing them to strive for unrealistic body expectations, and how advertising is linked to sexual pathology.  All of these videos are extremely saddening to me, because they are perfect examples of how today's society has made us believe that there is a "perfect" body type that women should strive for; one that is white, skinny, and completely impossible.  It is important that women realize that the media's idea of "perfect" is ridiculous because so many women are mutilating themselves to try to attain it.  Our daughters should be taught that the only "perfect" body type is the one they are born with, and that they should focus not on changing it, but on keeping it healthy.Do you agree with this post ? why ?

 

part 4

 

In "Killing Us Softly 4," Jean Kilbourne focused on the image of women in advertising. She explained that advertisements create an environment for us to swim in, which sacrifices our health and well-being for profit. It does so by objectifying women and instilling unrealistic expectations regarding female beauty. Her argument included advertisements for weight loss methods and the representation of models that have been retouched to look longer, leaner, and blemish-free. This causes girls to become obsessed with their own appearances and take measures to correct their imperfections with methods that are detrimental to their health. She mentioned also that black women are primarily pictured in jungle settings, which ties into the other two videos. In "A Girl Like Me" and "Dark Girls," black women described their hardships in living in a world in which media fails to portray them as beautiful or worthy of respect. Internalized colorism became apparent when in "A Girl Like Me," 15 out 21 children considered the black doll to be "bad" and the white doll to be "good." This is a major concern because children growing up with that mind set are likely to grow up with low self-respect for themselves, and like explained in "Dark Girls," cause themselves to shrink in society. This can lead to a string of bad relationships in which the women do not demand respect from their partners, because they do not feel worthy of it. One method mentioned in "Killing Us Softly 4" for empowering children and adults is to, as a society, set a goal to not allow advertisements choose our lives but instead, to live free lives chosen by ourselves. I think that the best way to challenge current stereotypes is to incorporate women in the media in a positive light. Media has such a firm hold on our lives. Instead of fighting the media, we should use it as a tool to instill images of strong, smart, and powerful women of all colors and sizes in the minds of consumers. This is important because, as "A Girl Like Me" and "Dark Girls" demonstrated, the self esteem of young girls is at an all time low and the media has played a heavy hand in that.Do you agree with this post ? why ?

 

Subject General
Due By (Pacific Time) 09/14/2015 05:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy