Project #82560 - Analyze Clinical Advertisement

Its a discussion forum: 150-200 Words

I will be analyzing the advertisement: http://www.deterinsectrepellent.com/clinically-proven/

Manufacturers often make claims of “scientific"or “clinical” evidence for their product’s effectiveness. How valid are such claims? Your assignment is to locate from a secondary media source (newspaper, magazine, web-site) an advertisement for a product that is claimed to be “scientifically tested” or “scientifically/clinically proven/effective.” Then you need post your findings on the discussion forum.

I. Summarize the claims made in the advertisement and attach a copy of the advertisement. or a picture of it.

 

II. Critically analyze the advertisement from a scientific perspective, and assess the

validity of the claims by answering the following questions:

  • Was there a control group used in the investigation?
  • What is the importance of a control group to a scientific investigation?
  • How many subjects were included in the study?
  • Why is it important to have as many subjects as possible in an investigation?
  • How were the subjects assigned to the study groups?
  • Why is the manner in which subjects are assigned to study groups important to the validity of scientific investigations?
  • What variables were controlled for in the investigation?
  • Why is it important that particular variables be controlled for?
  • Are the results of the investigation (data) presented?
  • Why is providing the results of the investigation important?
  • Is enough information provided so that the investigation can be replicated?
  • Is anecdotal evidence (testimonials) presented?
  • What are the limitations/weaknesses of anecdotal evidence?
  • What questions would you like to ask the researchers?
  • What is the role of peer review in the science?

 

III. Explain why you think the claims made in the advertisement are, or are not,scientifically valid

Subject Science
Due By (Pacific Time) 09/18/2015 08:00 am
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