Project #82819 - Week 4 - Written Assignment

Week 4 - Assignment Expectations

Week 4 Written Assignment

Part I

Read the Case 7-1 Keeping Apple’s iPhone Competitive found at the end of Chapter 7 and then answer the 4 DISCUSSION QUESTIONS found at the end of the case. 

I will be looking for a  “minimum” of 500-600-words of content writing from the student in response to these four questions (not for each question but in total for this written assignment.)

Part II

Answer the folowing Questions

1. Discuss the way in which services are unique in comparison with manufactured goods. How do these differences affect the management of service quality?

3. Are quality techniques in the service industry well developed or still fairly immature? If you believe that they are immature, why do you think this is the case?

8. Discuss some of the qualities of an effective leader in a service context.

12. What is a services blueprint? How is a services blueprint developed?

Your responses should be a minimum of 150-200-words for each of the questions assigned.

Please set this assignment paper up as follows submitting one file, a Word file.

  • Cover Page
  • Part I – Cases 7-1 Responses to Discussion Questions
  • Part II – Responses to Discussion Questions
  • Reference page with a minimum of two references
  • APA format

This assignment is worth 20-points (10-points each for Part I and II).

Case Analysis Written Assignment Grading Criteria

  • Requirements Meet – length, addressed each question
  • Content Knowledge of the Material – readings other sources
  • Information/Views - supported with verifiable evidence
  • Demonstrated college-level proficiency in organization, grammar and style

Subject Business
Due By (Pacific Time) 09/20/2015 04:00 pm
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