So far in this course, you have practiced writing basic business genres like letters, memos, resumes, and employment cover letters. This final assignment is designed to bring those skills to bear in writing for the web. I’m excited to bring this opportunity to you because your content could actually be published on these sites!
Step 1: Read
The pdf in our Content area titled “Crafting Messages for Electronic Media”
The pdf in our Content area titled “Blogging Factsheet.” This is very basic information, but consider it a real “inside scoop” for the industry. Blogging for companies is easier than you think. It just takes practice!
Step 2: Research
Next, choose from one of the following businesses to craft your blog posts (these will change every semester):
Bullock, Garner, & Leslie
choose this company if you’re interested in accounting, CPA services, taxes, financial planning, or small business development
pointers: this is an accounting firm, so blogs should be aimed at marketing BGLCPA accounting services to small business and individuals
Artistic Touch Dentistry
choose this company if you’re interested in dentistry, orthodontics, health care, self-care
pointers: dental health and overall health are closely linked, so you don’t necessarily have to stick with brushing and flossing.
Barry N. Brumer Immigration & Bankruptcy Attorney
choose this company if you’re interested in immigration, finance, international business, debt, criminal law, or personal injury
pointers: be careful to avoid language that would be offensive to international clients or people pursuing entry to the United States.
Bella Custom Builders
choose this company if you’re interested in home décor, homebuilding, home remodeling, tenant buildouts, commercial contracting
pointers: focus on what someone searching for a remodel or homebuilding company might want to read.
Showcase Cleaning Solutions
choose this company if you’re interested in commercial or residential property cleaning
pointers: you could share cleaning tips, advertise services, talk about any aspect of commercial or residential cleaning
NOTE OF FULL DISCLOSURE: Dr. Griffin’s husband runs this company. You are NOT REQUIRED to select this company and there’s no incentive or disincentive for doing so. If your blogs published on the Showcase site, you’ll be credited as the author just as you would by any of the other companies listed above.
Once you have selected the “brand” you want to focus on, read through the website’s content to get a feel for the company’s identity. Take notes about keywords, catchphrases, or other details you’d want to include when writing for the brand.
Research industry-related sites for content information (check sites like the American Dental Association, Product Recalls, HGTV, Houzz, etc). When you find good resources or need assistance, post in the Writing for the Web discussion board. You might want to find relevant journal articles (see Rachel Owens’ library discussion thread for help finding journal articles) and summarize the scientific information with the business’ audience in mind (here’s an example of that kind of post: http://www.tindalsmiles.com/prosthodontic-news/dental-implants-protect-remaining-teeth/)
Step 3: Write!
Write three blog posts according to the criteria outlined in the blogging factsheet document. Each post should:
Keep the reader in mind: your reader is a prospective or current customer for the business
Be 250-300 words long
Include a title
Include “keywords” relevant to the business or industry
Include 1 image that is relevant to the post topic (you can copy-paste the image into your Word doc)
Include References at the bottom for any sources used (journals, websites, image sources)
It’s perfectly fine if you take one long topic and divide it into 3 individual “segment” posts. You can also write about 3 distinct topics that don’t necessarily fit together. That part is up to you!
Step 4: Submit
The very first thing I see when I open your document should be your full name and the best email address to reach you. If your blog is publishable, I will contact you using this information.
Submit all three blog posts as one Word document. However, each blog post should start on its own page (page 1 is blog post 1 and references, page 2 is blog post 2 and references, etc.)
Label your assignment Lastname_Company.doc. So if I’m Meghan Griffin and I chose to write my blogs for Artistic Touch Dentistry, my document file name would be Griffin_ArtisticTouch.doc.
An A text is exceptional. This kind of correspondence stands out from others in professionalism and creativity. It contains all necessary information as listed in the assignment and textbook; it is written in an appropriate, active, and engaging style. It is arranged in a logical manner, is memorable, and its delivery is visually appealing. It is free of mechanical errors and it follows the standard format for the genre.
A B text is strong. It contains all necessary information as listed in the assignment and textbook; it is written in an appropriate, active, and engaging style. It is arranged in a logical manner, is memorable, and its delivery is visually appealing. It is free of mechanical errors and it follows the standard format for the genre. It’s typically a little more dull than an “A” text. It meets assignment criteria with appropriate skill, and addresses any ongoing issues from previous assignments.
A C text is competent. It includes the major information required in the assignment and is written in a readable style. It is arranged well enough that the reader can follow the information presented. It looks basically the way that reports are supposed to. It has few mechanical errors.
Low C or D work is weak. It falls below average in terms of one or more of the major criteria. It might not include some important information or it might be full of mechanical errors or presented in a completely inappropriate format.
F work fails in terms of one or more of these criteria.
Will attach file of another student as example i think is good.
|Due By (Pacific Time)||09/30/2015 12:00 am|
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