Project #83051 - Small Assessment Respomses

 

You must use the following text book and chapters:

 

Kelly, M., & McGowen, J. (2012). BUSN 4 (4th ed.). Mason, OH: South-Western

 

 

 

Chapters 11, 12, and 13

 

DO NOT BID IF YOU DO NOT HAVE ACCESS TO THE TEXT BOOK.

 

Question 1

 

What are the four different categories of consumer products?  How could you promote each category and motivate consumer interests?

 

 

 

Question 2

 

What elements define a marketing plan? What are the necessary strategic steps to reach the company’s goal?

 

 

 

Question 3

 

Identify the four strategies for pricing and the sales objectives for each.  Which strategy do you feel is the most effective?  Support your answer.

 

 

 

Question 4

 

How do distributors add value by utilizing different types of utility? What are the different types of utility and the benefits they provide to the consumer?

 

 

 

All answers must be two paragraphs and 250-300 words EACH. This is due by 9/22/2015 at 5:00PM Central Standard Time. Â There is no report format needed. These are assessment questions, so a standard word document will do. I will not pay a high price for these assessment questions since they are easy and short. APA formatting and in text citations must be used.

 

Project does not have any attached files

 

Subject Business
Due By (Pacific Time) 09/22/2015 05:00 pm
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