Project #83318 - Marketing Management

Hi There,

 

Please refer to below assignment question:-

 

You are required to select an industry and then base your answers on the chosen industry.

 

An industry is seen to consist of organisations offering a product / service or class of products / services that are close substitutes for one another, for example:

 

ï‚·

Motor Vehicle Industry

ï‚·

Retail Apparel Industry

ï‚·

Financial Services Industry

ï‚·

Fast Food Industry

ï‚·

Dairy Industry

ï‚·

Tourism Industry.

 

You may gather information on the chosen industry from various sources such as newspaper, websites, magazines……….

 

Your assignment:

 

1.   Provide a brief overview of the industry that you have selected for this assignment. ( 5 marks )

 

2.      Identify and briefly describe the four trends in the macro environment that will have or recently had an influence on marketing activities on the above

selected industry. ( 10 marks )

 

3.   Perform a detailed analysis of the competitive structure of the above industry. ( 10 marks )

 

4.      Choose any one market segment in the above industry and list a brief profile of the said market and your marketing strategies for the product. (15 marks)

 

 

Note:

 

·    Your assignment should be between 3000 and 3500 words (exclusive of appendix, graphs, charts, forms and pictures)

 

·     Marks will be awarded accordingly to originality of work, effort and using of own words.

 

 

·          All extracts should be properly referred at footnotes or endnotes. 

 

           ·          Citation and Proper Referencing Style

           ·          Times New Roman ( Font 12 )

 

Attached the assignment question for your perusal.

 

Please make sure Citation and Reference is included. Thanks,

Subject Business
Due By (Pacific Time) 10/06/2015 12:00 am
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