Project #83655 - Marketing

Four homework questions in marketing class. 200 words per question with 1 reference per. 

  1. Should you rely solely on break-even analysis and cost-based pricing as a means of determining business success?
  2. What are some of the changes to variable costs that could affect the final price?
  3. How does the target market you select affect setting prices for products?
  4. What is dynamic pricing? Why is it especially prevalent online? Is it legal?

 

Second assignment is answering the questions only in a case study but I just need to answer the questions not a case study format.

Case Study: Southwest Airlines: Price-Value Equation

  1. What benefits do airline customers seek when they buy air travel tickets?
  2. Based on the article and your own knowledge has Southwest done a better job than competitors of meeting the needs of air travelers?
  3. How has Southwest executed value-based pricing?

Analyze the following case study, Flint, P. (2006). The Price/Value equation. Air Transport World, 43(12), 6-6. Retrieved fromhttp://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/224296403?accountid=27203

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Due By (Pacific Time) 09/30/2015 12:00 pm
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