Project #84591 - Visual Texts and Communication

Answer the following question. (100 marks)

Question Examine the key signs in Image A below and analyse the different levels of meaning that form the overall message for the advertisement, using:

a) Roland Barthes’ theory on denotation and connotation. (Word Limit: 200 words) (40marks)

b) Charles Sanders Peirce’s semiotic classifications such as symbol, index and icon. (Word Limit: 400 words) (60 marks)

Provide a list of references used at the end of your analysis for (a) and (b).

Image A Retrieved February 22, 2015, from: http://www.fragrantica.com/news/Dior-Miss-Dior-Cherie-NewAdvertising-Campaign-518.html

 

For more info: refer to the attached file, Assignment TMA 01 

 

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Due By (Pacific Time) 10/01/2015 06:00 pm
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