Project #85357 - WORKSHOP: COMPETITIVE ANALYSIS

Design Challenge:

You’ve been hired by a streaming music service to design a mobile application that creates a music experience for users while working out. Consider ways in which a novel system can use music to help users enhance, track or inspire their performance.

 

1.Pick 3-4 products that you might consider to be competitors to the music app we are creating in class (see Design

Challenge). Choose products you are familiar with and ideally, you can access or gather data on right now.

2. Identify differentiators (key features or qualities) for this kind of product that you will use to compare and contrast.

3. Determine how you will evaluate each feature, for example:

Yes/No question, Scale (ex., 0 to 5), Open-ended text description, or Multiple choice

4. Collect data about each product for each of the features using your analysis method determined in Step 3.

5. Plot a graph or use a table to summarize your results. This can be sketched or digital.

6. Analyze your data and identify any areas of opportunity for your new product.

 

Create a name of a new product that will stand out from its competition. Describe how you might differentiate a new product from other similar products.

 

 

 

 

 

Subject Computer
Due By (Pacific Time) 10/06/2015 03:00 pm
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