Project #85620 - Global Strategic Mgmt

Industry Analysis Overview : instructions
 
Industry: Document Management Services
 
Sub-Industry: Allied Insurance Products
 
Direct Competitor: iBackup (iBackup.com)
 
 
 
Kris: Under the industry analysis overview you will be responsible for number 4 which will include both Industry and sub-industry. This should be 3 1/2 pages written out in your own words from the research information you found. Please proof read overall material before submission for time is an essence. It needs to be completed by Thursday no later then 10 o'clock pm, for proofreading still needs to be completed.
 
4. Discuss trends and milestones over time in this industry/sub-industry  and then focus on current trends, innovation, markets and growth. Also, distribution channels,supply chains and pricing structures/data.
 
Competitive Analysis Overview:
 
 
 
Kris: Your direct competitor is iBackup.  Please complete number 3 and 3a. Complete #5 B and forward information to me to create a gird or chart.
 

3. Research each competitor to determine their strengths and weaknesses (NOT A SWOT), market share, competitive advantage(s), pricing, channels of distribution ( are they already in Walmart??), financial power, verified scientific claims,etc.Discuss in a paragraph or two for each one.

a) THIS IS REQUIRED-----Call as many competitors as possible and pose as a customer or tell them you are researching the industry for a school paper, asking many questions about the product/service, claims, guarantee,warranty,pricing, proclaimed competitive advantage; always get all of the marketing materials they will give out ( DO THIS EARLY IN THE PROJECT as it takes time to receive this). Also, visit them if any exist near your geographical location. 

 

5. Perform a Porter's Analysis:

b) Take each of the five forces and set forth their respective level ( HIGH, MED or LOW) then justify your conclusion in a paragraph or two citing research.Example-- 1. SELLING POWER OF SUPPLIERS---HIGH Explain here...... 2. BUYING POWER OF CUSTOMERS--LOW Explain.....

 

 

Please Provide References APA

Subject Business
Due By (Pacific Time) 10/09/2015 12:00 am
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