Project #85713 - Strategic Management Project

Strategic Management Project:

Industry: Healthcare Industry

Company: Aetna Inc.

 

STRATEGIC MANAGEMENT PROJECT

 

 

The Strategic Management Project will consist of reviewing a specific industry and a specific company within that industry. 

 

The paper should be approximately 12 typed, double-spaced pages, excluding cover page, graphs, charts, bibliography (references), etc.  NOTE:  University instructors have software programs to check papers for plagiarism and to check papers against other student papers as well as published materials.  

 

The following is a suggested outline for the industry analysis:

 

·       A broad overview of the industry.

·       The industry major competitors, market share of each competitor

·       Major products

·       Rivalry in the industry/Porter’s 5-Forces analysis

·       Key ways which the firms within the industry compete

·       Strategic issues the industry faces

 

The company analysis should include:

 

·       An overview of the company

·       The size of the firm (sales, assets, personnel, etc.)

·       The firm’s distinctive competencies (major products, etc.)

·       A brief SWOT analysis of the firm

o   Strengths and Weaknesses

o   Opportunities and Threats

·       A Porter’s 5-Forces analysis

·       The strategic issues facing the firm

 

·       Final Strategic Recommendations with supporting rationale

Subject Business
Due By (Pacific Time) 11/08/2015 12:00 am
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