Project #85874 - Crisis Case Analysis

Choose one case to analyze for crisis communication.  This can be a current crisis or crisis from 2014.  Analyze the case and answer the questions below.

 

PART ONE

 

  • Describe the key characteristics of the situation (page 5 of textbook)
  • Measure the timeline of the crisis (use bulleted list format).
  • Succinctly explain the situation’s evolution and current state.
  • Identify the type of crisis involved (Intentional Crisis, Unintentional Crisis)
  • Identify the voice or voices of the organization in crisis – who is/was saying what to the news media?  What is/was the messaging?
  • Is /was the voice of leadership visibly absent or present?
  • Look at the organization’s website – is/was there information about the crisis? What does it say?
  • Identify the stakeholders in the situation –what are/were they saying? (page 30 of textbook)
  • Identify experts or others offering perspective on the situation –what are/were they saying?
  • Include links to news media stories about the situation, including links to online stories and/or video and audio links.

 

 PART TWO

 

  • Now that you have looked at the facts, do some analysis and critical thinking by answering the following questions:
  • Where do you think the crisis will or could go from here? (could it happen again?)
  • How would you assess the company/organization’s treatment of the issues?
  • Were some of the initial comments made by the org/company helpful or hurtful to communications?  Explain what you mean.
  • What other options existed?  
  • What primary lessons were learned from this crisis? Are these lessons of communications or leadership or both?

Double-spaced.  Use headers to divide various themes of your analysis.  Be sure to have an introduction and a conclusion. Font of 12-point Times News Roman, 10 pages maxmium.

Subject Business
Due By (Pacific Time) 10/15/2015 12:00 am
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