Project #85883 - Business Modeling

Read and analyze the FastCompany article “The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future" http://www.fastcompany.com/3039887/under-fire Prepare a brief essay (up to 3 pages, double spaced 11-pt font, plus references and appendices), covering the following issues: 1) analysis of Amazon's current business model (essential characteristics) 2) how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazon's business model 3) recommendations for Amazon: what to do with the Fire Phone? (e.g., to integrate it into existing business model / discontinue / other options..), brief implementation plan

Subject Business
Due By (Pacific Time) 10/09/2015 03:00 am
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