Project #86051 - (2) marketing discussion questions, 2-3 paragraphs each, $15

I need a 2-3 paragraph response for each of the discussions below.

 

 

 

Discussion #3

Using Web 2.0  -- How We Learn

Please click on the attached PDF link below. Next click on the attached pdf link. The research paper is on how the youth demographic is using technology to live their daily lives. Please share your thoughts and opinions on how this will impact consumer behavior (Business-to-Consumers) and organizational buying (Business-to-Business). How will it impact marketing-- specifically the promotional mix (advertising, public relations, various promotions, and personal selling). Will pricing and distribution be affected? 

You will probably notice that this opinion/research piece is almost 4 years old. How far off were the author's projections and predictions? What are your predictions on how Gen Y and Gen Zers will communicate and shop in 2020? 

http://www.strategy-business.com/media/file/sb62_11110.pdf

 

Discussion #4

Memory

I want you to see the stock performance (link is titled "Stock") of the company we are going to examine, Jarden Corp., in comparison to the S&P 500 stock market average and the undisputed king of the grocery store, Proctor and Gamble. 

Now please click on the link provided that will take you to Jarden’s   website and travel around; look at their brands.

Please share your thoughts and opinions on any topic to do with using this strategy of buying "orphaned" or "wounded" brands. How valuable is the brand equity of the older brands like Coleman for camping and Crocpot for the kitchen? How much of what you buy is because your family always purchased that brand? As consumers do we really care who made that small appliance on the shelf at Meijer?

Jarden's stock performance relative to the stock market average (S&P 500) is listed in a PDF just below this post. Then click on the link that takes you to Jarden's website to explore this interesting company.

Subject Business
Due By (Pacific Time) 10/10/2015 11:00 pm
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