Project #86641 - Global Strategic Mgmt

 

Industry Analysis – 4 pages

 

Industry is - Personal Document Security

 

 

 

1) Discuss trends and milestones over time in Personal Document Security and then focus on current trends, innovation, markets and growth. Also, distribution channels, supply chains and pricing structures/data.

 

 

 

Competitive Analysis

 

* Direct Competitors – 1). iBackup - https://www.ibackup.com/

 

   2). Mozy- https://mozy.com/

 

List all References in APA Format

 

* In-direct Competitor – 1). Carbonite - www.carbonite.com

 

List all References in APA Format

 

(Please separate Direct / In-Direct Competitor references)                                       

 

2). Research each competitor to determine their strengths and weaknesses (NOT A SWOT), market share, competitive advantage(s), pricing, channels of distribution (are they already in Walmart??), financial power, verified scientific claims etc. Discuss in a paragraph or two for each one.

 

 

 

a) THIS IS REQUIRED-----Call as many competitors as possible and pose as a customer or tell them you are researching the industry for a school paper, asking many questions about the product/service, claims, guarantee, warranty, pricing, proclaimed competitive advantage; always get all of the marketing materials they will give out (DO THIS EARLY IN THE PROJECT as it takes time to receive this). Also, visit them if any exist near your geographical location.

 

 

 

Perform a Porter's Analysis:

 

b) Take each of the five forces and set forth their respective level (HIGH, MED or LOW) then justify your conclusion in a paragraph or two citing research.

 

Example-- 1. SELLING POWER OF SUPPLIERS---HIGH Explain here...... 2. BUYING POWER OF CUSTOMERS--LOW Explain.....

 

 

 

Subject Business
Due By (Pacific Time) 10/16/2015 10:00 am
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