Project #86707 - Cultural Analysis on NYC

The assignment is to choose a product and market it to a new market. The product we chose is Eco-Cycle (http://www.giken.com/en/developments/eco_cycle/) The new market we chose was: New York City. So I need minimum of 3-4 pages on the cultural analysis of New York City. Below is a list of what can be discussed in this section.  

Cultural Analysis:

Geographical Setting

  • Location; Climate; Topography

Relevant history and/or recent events

Description of Political System

  • Political Structure and Parties; Stability of Government

Population and Demographics

  • Total Population Size;  Growth rate;  Birth/Death rates
  • Distribution of Population (by) Age, Gender, Races or Ethnicities, Geographic (urban, rural)
  • Description of Religion and It’s Impact on Daily Life
  • Prominent religions; Membership size and power

Language

  • Official languages; Dialects

Description of Daily Life and Lifestyles

  • Male/Female Roles in Society

Impact of Technology; Available technologies; Skill level of labor force

Consumer buying habits, use patterns, and shopping patterns

Availability and Impact of Media    

  • Availability of Media;  Percentage of population reached by each medium

Availability of Channels of Distribution—this section reports data on all channel middlemen available within the country.      

  • Retailers—number and typical size (small or large) of retail outlets/role of different stores,
  • Wholesalers—number and typical size/cash or credit operators?
  • Other types of available agents or intermediaries

How does this market feature in terms of Hofstede &/or Trompenaars Cultural Dimensions?

Subject English
Due By (Pacific Time) 10/13/2015 02:00 pm
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