Project #87236 - Marketing management HW

For the HW, you can use the spreadsheet discussed on September 11th as a guidance on how to calculate and attain information from the data gathered from a survey (spreadsheet is named: 'Students Movie Attendance calculated examples').

Also, what is expected from the HW is for you to interpret the data and discuss what observed using graphical or tabulated evidence to support your statements, discussion and analysis about McDonald's in India.

For example, if you decide to make a statement on the house wife segment of the Indian society being the one that attends fast foods the most on their leisure time and are also the most vegetarian ones; then make sure you can support that statment with calculated data (either graphically or tabulated). Combination of different statements can lead to different interpretations and discussion of McDonald's in India.

(1) a Word file detailing the assignment, (2) another Word file with the developed questionnaire, (3) plus an Excel spreadsheet with the data you will use for the analysis of the case.

Subject Business
Due By (Pacific Time) 10/16/2015 04:00 am
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