Project #87323 - Marketing

Assume that you are an employee for Ryanair. As a lead in the marketing department, your manager has asked you to suggest changes to the company's marketing mix, with the intent of preparing the company for potential changes in the marketplace.

  1. Describe one change you would consider for each of the four—product/service, price, promotion, and place—that you think is important for the company to consider.
  2. Address whether you think Ryanair uses social media effectively. If so, why? If not, what changes would you recommend?

Subject Business
Due By (Pacific Time) 10/16/2015 08:00 pm
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