Project #87409 - BMW CARS

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.  BMW CARS

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

 

ATTACHED BELOW IS A PAPER WITH BMW INFORMATION ON IT THAT YOU CAN USE TO ASSIST WITH THE POWERPOINT SLIDES……….

Subject General
Due By (Pacific Time) 10/19/2015 02:00 pm
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