Project #89510 - marketing

Browse the Mary Kay, Barnes & Noble, and Amazon.com Web sites. Use these three companies and any additional research to complete the following:

  1. Map the channel design of each company by creating a flow chart with word processing or presentation software drawing tools. Keep the maps simple: Use boxes and arrows to depict the flow. Be sure to label each channel member. See the Channel Map Sample in the Resources for an example of how your chart could look.
  2. Describe the channel design of each company.
  3. Identify the members in the channels and their roles (for example, manufacturers, wholesalers, distributors, retailers, end consumers). Be sure to also incorporate how social media is used in the channel design (including Facebook, YouTube, Instagram, Pinterest, et cetera). Think of all the ways the company promotes and sells the product to the consumer
  4. Make recommendations on how to improve the marketing channel for each company. Consider both traditional and new marketing channels in your analysis. You will learn more about optimization later in the course, but based on your current knowledge, what changes would you recommend?
  5. Compile your flow charts and analysis in a word processing document and submit it to the assignment area.

Assignment Requirements

Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: Any citations are to be formatted according to APA style and formatting.
Length of paper: Write 4–6 double-spaced pages in addition to the flow charts.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font. 

Subject Business
Due By (Pacific Time) 10/30/2015 07:00 pm
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