Watch the entire documentary, .
https://vimeo.com/82802773 (hyperlink attached)
Then, please answer (fully, with not just your opinion, but some sourced research to back up your points!) ONE of the following multi-part questions (your choice):
- It is said in the movie that advertising can "manufacture any feeling you want to have." Based on your research and knowledge of advertising thus far, do you think this is true or false? Explain why. Is advertising, then, manipulative? In addition to research, please provide actual ad examples to support your points.
- It is said in the documentary that many of advertising's audience is "angry." Someone points out that much of advertising is "not interesting" and "nobody's going to care about that," so we deserve to be angry. Do you agree or disagree with this statement? Does advertising need to be entertaining or interesting to be successful? Does it appear as though society is "angry" at advertising and do we have good reason to be? Remember to include both research and ad examples to support your points.
- Branding is brought up in the documentary. It is said that it's amazing how passionate people can be about brands, "assigning" them to who they are. Is this true or not? Provide evidence and examples either way. What role does advertising play in developing these brands?
- One person describes advertising as "trying to entertain society using clients' products." Is this true or not? Does the product/service seem to take the backseat to the entertainment value, or vice versa, or some other answer? Does advertising actually influence products/services? Remember to provide third party research/evidence and ad examples PLUS text concepts. Also, if you are not referencing information from the documentary, you're not on the right track!!!
|Due By (Pacific Time)
||10/31/2015 12:00 am