Project #89871 - paper

The homework assignments must be submitted online as a Word or PDF document only. Please make sure that all homework assignments have been proofread carefully to avoid any English grammar, punctuation or spelling errors. All sources must be noted within the body of the paper as well as on a reference page. A title page is also required - with the assignment title (Homework #1) - date of the submission - and your name. Any paper that is found to be more than 20% similar to published documents will be classified as plagiarized and will receive a grade of zero. The assignment will not be allowed to be made up and the incident will be reported to the school as an academic violation. Likewise - if a student copies another student's work (from any semester) the student will receive a grade of zero. The incident will be reported to the school and the work cannot be made up.

The paper must be a minimum of 3 pages double spaced excluding the title and reference page. Don't forget to include the source within the paper and on the reference page.

Instructions:
This assignment has two parts. The first is under the Build Your Skills at the end of Chapter 11 (page 352). Red each of the 7 scenarios and choose which of the marketing mix is represented by each.  This will be the first page of your assignment. All you need to do is to list the scenario number and then briefly (1-2 sentences) explain why you made that choice. For example: #1 - Promotion - then explain why.  (Please not promotion may not be the answer to the first scenario.
 
 
The 2nd part of the assignment will follow in pages 2 and 3. After reading the text and completing the first part of the assignment - explain the four segments of the marketing mix.  Provide an definition/explanation of each and provide examples of functions that fit under that segment. 

Subject Business
Due By (Pacific Time) 11/19/2015 12:00 am
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