Project #90545 - Effective Customer Management

Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computer’s “Transformative journey” through the process. Please read both articles carefully, then write an essay explaining:

  • The situation Dell found themselves in before attempting SC segmentation
  • The extent to which Dell’s experiences can be explained in terms of Godsell’s seven steps.
  • Which activity at Dell corresponded to each of Godsell’s steps.
  • What benefits Dell derives from SC segmentation.

Feel free to use, as appropriate, other sources related to SC segmentation and Dell.

 

 

 

  • Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate.
  • The readings do not provide specific answers. You will need to “fill in the gaps,” using your understanding of the material presented in the module, and the background sources.
  • Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized.
  • Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015).
  • There is no page requirement. Write what you need to write, neither more nor less.

Subject Business
Due By (Pacific Time) 11/05/2015 12:00 am
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