Project #91080 - Opportunity Analysis

 

All--the final section of the Report is a short (2 pgs) discussing whether or not the client has an OPPORTUNITY and what RECOMMENDATIONS (STRATEGY) you have. Follow this OVERVIEW. THIS SECTION MUST BE FINISHED BEFORE DRAFTING THE EXECUTIVE SUMMARY.The following is an outline that you will use so PLEASE DO NOT DEVIATE : 1) Set the title of this section at the top in large font and BOLD--just like every other section;be sure to inscribe the section on the divider tab which is placed at the beginning of this section ( see video). 2) Begin with these words-- Based on the Competitive Analysis, the Industry Analysis ( some teams did not perform both analyses)  and the Survey Analysis, XYZ COMPANY has ( or does not have ) an opportunity to succeed in the marketplace with the target market segment(s) identified by the client. Then state whther or not the client has a COMPETITIVE ADVANTAGE IN THEIR GEOGRAPHICAL MARKET. THIS IS CRITICAL TO STATE NOW BEFORE EXPLAINING YOUR CONCLUSION.( NOTE: IF YOU BELIEVE BASED ON ALL RESEARCH AND DATA THAT THEIR IS NO OPPORTUNITY AND/OR COMPETITIVE ADVANTAGE THEN STATE THAT AND EXPLAIN BELOW. IT IS OK TO TELL A CLIENT "NO" AS LONG AS YOU HAVE THE DATA AND RESEARCH TO JUSTIFY YOUR BELIEF.) Now, continue with these points to explain your conclusion above:

 

 

 

The Industry Analysis indicates that the demand for household safes is increasing at an average of 12% annually since 9/11( See Chart on page 13) and more consumers are protecting personal papers from fire and natural disasters today, more than ever before ( page 15 ). The Competitive Analysis reveals that even though there are four major direct competitors--ABC Co, DEF Co., GHI Co., and JKL Co.-- with sales in 2012 totaling $200M, XYZ Co. has a distinct competitive advantage in that their lining can withstand normal household fires of 1500 degrees F for three hours longer than its nearest competitors' safes. This allows most fire departments to respond and suppress the fire while all other safes will not protect the contents after 1.5 hours of such fire and heat ( see page 19 of this report).

 

 

 

Add more here based on any other Competitive & IND. Anal. findings that are RELEVANT.

 

 

 

Finally, Survey responses with a 15% response rate ( 15 out of 100 surveys administered ) indicated that 85% of  targeted consumers--scrap bookers-- were VERY INTERESTED in a fireproof  safe that could provide them with a strong probability that their  contents would be protected in the event of a normal household  whole-house fire. Also, 70% of this market segment were willing to pay  an extra $100 for this type of safe liner. (See Ques. 4 and 7-- pgs 24,28 )

 

 

 

Add any other RELEVANT survey findings here.

 

 

 

Now place the heading in large font and bold: RECOMMENDATIONS. USE THIS LANGUAGE AND FORMAT: Based on all of our research , analyses and survey responses we make the following recommendations: 1. Develop a marketing and sales strategy to reach the target market of  scrapbookers as there are approximately 30 million people worldwide who  do this as a hobby. You should ..... ( expand on this ) 2. Beta test it at the price of $399,, with the safe included for online sales only, targeting a scrapbook company who would like to test it as an add-on to its product line..... 3. Ensure production capacity, drop ship and cost with you vendors.... Keep it short and to the point. A couple of sentences at the most for each recommendation. Don't recommend just to recommend. Have a purpose and always consider the cost of your recommendations ie. How much will it cost to your client? Your Recommendations must be placed at the end of the Executive Summary, verbatim. NOTE: if you are recommending that your client NOT enter the marketplace because there is NO OPPORTUNITY then you should give recommendations for exactly what the client should do or change in order to sell its product. For example: “We recommend that XYZ does NOT enter the market at this time based on the Competitive Anal, the Survey Analysis and the Opportunity Anal. However, we make the following RECOMMENDATIONS:

 

 

 

1. Develop a Competitive Advantage by pricing ____ (product/service) at $____.

 

 

 

2. Beta test it to determine ease of use and likeability

 

 

 

3. Try to License it to top three competitors using NDA and patent. if positive response hire an IP attorney to help negotiate deal.

 

 

 

 NOTE: I will submit the Competitve & Industry Analysis along with the Survey Analysis.

 

 

 

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Due By (Pacific Time) 11/05/2015 08:30 am
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