Project #91915 - Marketing Presentation Pet Food Line

 

Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company. (This is an organic pet food line. I am not disclosing the name I have chosen for this food line I will fill in the blanks where the name is required.  This is meant for me to copy and paste into a PowerPoint.)

 

 

 

Company and Product Overview Slide

 

 

 

  • This slide should include a brief overview of the pet supply store and its new product.

    Marketing Strategies Slide

 

  • From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?

  • Discuss the channels you plan to use and the messaging.

    Social Responsibility Slide

 

  • What does social responsibility mean to a company?

  • Why is social responsibility important?

  • Why should your department (marketing) be interested in it?

    Internal Market Factors Slide

 

  • How will the internal market factors impact the marketing strategies you are suggesting?

  • Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.

  • Which are the most important and why?

    External Market Factors

 

  • How will the external market factors impact the marketing strategies you are suggesting?

  • Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the opportunities and threats that the company should consider.

  • Which are the most important and why?

    Needs and Wants Slides

 

  • How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting?

  • Utilizing the work you completed in your target market analysis, how does understanding your company’s wants and needs help in developing a target marketing strategy?

    Target Market Expansion Slide

 

  • How can you expand your target market to reach more people in the marketing strategies you are suggesting?

  • Provide examples utilizing the work you completed in your target market analysis to support your ideas.

 

Subject Business
Due By (Pacific Time) 11/07/2015 05:00 pm
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