Project #92103 - marketing

 Read Burnson's 2015 article "Sears Plays It Cool, Use this reading and other research to complete the following:

  1. Map out the channel design for Sears using a flowchart. This entails creating a visual of the channel flow using boxes and arrows to detail the flow of goods/services.
  2. Be sure to identify all members in the channel—both traditional channels and social media channels used to get the product/service to the consumer. For instance, in addition to going to Sears to purchase goods, can you shop online?

After you have mapped out the visual of the marketing channel, complete the following:

  1. Explain the design of the company.
  2. Demonstrate how the distribution channel can be optimized.
  3. Make recommendations for improvement.

Compile your flowchart and the written portion of your assignment into a Word document for submission.

Assignment Requirements

Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 2–3 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 3–4 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.

Abstract

For generations of Americans, Sears Holdings has been an iconic symbol of product reliability and customer service. But huge disruptive forces in information technology and buying habits have put the retailer back on its heels over the last few years. Faced with unforeseen challenges posed by online shopping and same-day delivery demands, Sears needed a makeover -- and it needed it fast. Having clearly recognized the significant shifts on the retail landscape, Sears set to work last year in launching an omni-channel fulfillment strategy designed to stem the bleeding and rebuild its storied brand. This initiative comprises a new, one-day ground delivery service called "Sears cheetah" and "Kmart cheetah" that works in conjunction with "roadrunner", the store-facing DC network that can expand dynamically to keep pace with local customer demand and support on-line customer fulfillment. The move, says analysts, puts Sears in a position to keep pace with new customer expectations.

 
 

Copyright Peerless Media Feb 2015

Subject Business
Due By (Pacific Time) 11/08/2015 08:30 pm
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