Project #92351 - marketing

Toys"R"Us company and other research to write a paper that includes the following:

  • Complete a gap analysis for Toys"R"Us. You may use the Gap Analysis Framework document (linked in the Resources) as a template. Identify the source of potential channel gaps, assess the types of channel gaps, and recommend ways to close the gaps.
  • Describe justifications for managerial bounds on channel design.
  • Identify the impact of a demand gap on the decision to purchase from a vendor.
  • Explain why it is inappropriate to transplant a channel design from one country to another without modifications.
  • Determine whether payment terms to a distributor closes a gap and identify the type of gap it might close.

Compile your gap analysis and the rest of your paper into a Word document for submission.

Assignment Requirements

Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 1–3 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 4–5 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.

Subject Business
Due By (Pacific Time) 11/12/2015 06:00 pm
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