Project #92354 - marketing

  1. Give an example of a purchase occasion where you chose not to buy a product or service because the service output levels were not appropriate. Identify whether the demand gap was in provision of too low a level or too high a level of service outputs. What did you do instead? Buy at another outlet with better service output provision? Do you know people who would be happy to buy from the outlet that you rejected? Why would they be happy to do so?
  2. Use the concept of demand-side gaps to explain why it is frequently a bad idea to transplant a channel design from one country directly to another without any modification.
  3. A manufacturer is in the habit of offering liberal payment terms to distributors. They can pay anytime within 45 days of receipt of the merchandise. The manufacturer currently has a bank line of credit to cover accounts receivable and pays an interest rate (prime + 1%) on the balance on loan from the bank. One of the manufacturer's key distributors offers to pay for shipments by immediate bank funds transfer upon receipt of merchandise if the manufacturer will reduce the price by 1%. Does this offer close a gap? If so, what sort (demand side, supply side, what flow)?

Subject Business
Due By (Pacific Time) 11/11/2015 05:00 pm
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