Project #92948 - Marketing Project

 

Sartorials

 

For the last eleven years I have owned and operated a local clothing store called, “Sartorials”. I sell clothes for everyone from infants to senior citizens. Almost all my clothes are contemporary and are moderately priced.

 

I draw customers from within a 25-mile radius and the median household income of my customers is $75,000 per year. Sixty-five percent of my customers are women and half of them have children under the age of eighteen but only 10% of my sales are for children. Most of the men who shop at my store are white-collar workers.

 

Thirty percent of what I sell are designer names and about five percent of my sales are from used or vintage items. I also have a small line of women’s shoes [pumps] and work boots for men.

 

Most of the items I sell are shirts, blouses, slacks, jeans, dresses, skirts, socks and underwear.

 

On average, my total stores sales are $1,500,000 annually with a net profit margin of 11%. I employ seven people full-time and five part-time [cashiers, bookkeeper, stock persons and salespersons]. All personnel are paid hourly. I am open 7 days a week with hours of 8:30 am to 9:30 pm except on Sundays when I open at 12:00 noon and close at 7:00 pm.

 

There are a dozen other businesses in the same strip mall where my store is. Two years ago I signed a five-year lease and at about that time a Salvation Army store, half my size, opened up and began selling used clothing for children. The Salvation Army store business had no measurable effect on my business.

 

Eight months ago Wal-Mart moved across the street and since then my monthly sales have dropped from about $125,000 to $105,000. The Salvation Army store has lost so much business that it is considering closing up shop.

 

I spend $2,000 per month on coupons, sales papers, radio ads and ads on my web page.

 

I have hired your team to develop a marketing plan and competitive strategy in order to at least return to my previous sales volume. Remember, operating efficiencies and cost-cutting measures are not to be considered. In other words, assume that I am operating my store at peak efficiency. Thus, any recommendations your team presents must directly relate to marketing and competitive strategies as discussed in class.

 

Furthermore, you are to create a slogan for my store. I have also set aside $500,000 for implementation of your recommended strategy[ies]. Therefore, you are to also submit a budget [along with the marketing plan] indicating how you will spend that $500,000.

 

 

 

Subject Business
Due By (Pacific Time) 11/13/2015 12:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy