Project #93008 - Marketing Management Online Test (1 attempt only)

 

10 open questions about content covered

 

  • Your answer will have maximum of three lines – 50 words
  • Please, answer the question as concrete and specific as possible
  • You will have 25 minutes to complete the exam
  • The exam should be filled out before November 17th 2015 at 21:00CET

Content Covered

Welcome to Marketing Management

Marketing definition

Marketing concept

What is a brand

The consumer

Consumer research

The marketing function within an organisation

Marketing Planning

Concept of planning.

Sorts of planning.

The marketing planning process.

Advantages of a plan

Information collection phase

What are analytics.

External information gathering: Environment, the sector, the market, the competition

 

Internal information gathering: Product, Prices, Distribution network, Sales force, communication

Subject Business
Due By (Pacific Time) 11/17/2015 06:00 am
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