Project #93551 - Crisis Management

Case Study: Mini- Case - The Melamine Milk Crisis in China

1. In a narrative format, summarize the key facts and issues of the case.

2. Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case.

3. What steps should Fonterra have taken to prevent the crisis? Why?

4. What is the responsibility of a company, such as Fonterra or BP, in controlling the actions of suppliers and sub-contractors?

5. Assume that you are the Chief Ethics Officer for Fonterra. How do you rebuild the trust and reputation of the company?

 

Text (Chapter 10): Crandall, W., Parnell, J., & Spillman, J. (2014). Crisis management: Leading in the new strategy landscape (Second ed.). Thousand Oaks, CA: Sage.

No minimum word count, however each question must be answered compleately. A compleate answer is typically between 200-350 words.

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Due By (Pacific Time) 11/18/2015 03:00 pm
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