Project #93605 - SWOT ANALYSIS

 

                                          Report Writing

 

Submission – End of week 9 – Sun. 15th November, 23.59 via Turnitin link (on Blackboard)

 

NOTE: THE REPORT IS WORTH 50% OF YOUR TOTAL MODULE MARK.

 

A LINK TO THE TURNITIN SITE WILL BE PROVIDED ON BB

 

A) Choosing a report topic – follow the steps below:

 

1)     Choose a general field you know something about, eg cars, drinks, sport, computers, fashion etc.

2)     And / or choose a field you have some experience of, eg connected with previous employment.

3)      And / or choose a field possibly connected with future employment.

4)     Now choose a company/organisation which is problematic in some way, and whose problems you can analyse

E.g. a company which is doing badly in the recession, or one which is doing well, but for whom the question is ‘how to continue doing well’.

5)     Choose a title which gives you a chance to discuss in an analytical way

E.g. ‘Glasgow Rangers Football Club’ is not enough as a title – it limits you to just being descriptive; but, for example, ‘What should Glasgow Rangers do to return to profitability?’ is a much more interesting question, which allows you to analyse their situation and make recommendations about what to do next.

 

 

NOTE

·       Your tutor will help you with this and will approve your title.

·       Ensure it is a company etc. which you can get information about.

·       Ensure it is a title you can manage

 

 

REPORT WRITING

 

(B) Style points

 

Business reports follow a basic standard formula. There are, however, variations, both in style and structure, depending on subject area or an institution’shouse style’: always check with the person who asked you to write the report to clarify what is required.

 

Business reports require formal language: you must avoid slang, also colloquialisms and contractions such as ‘won’t’ in place of ‘will not.’

 

A report does not use a more lively style of writing, found for example, in a journal like The Economist.

 

Also avoid the personal; avoid the first person singular (‘I’ and ‘we’).  You are aiming for objectivity, not subjectivity!  

 

A short, standard report is organized as follows: Section word counts are approximate and only intended as a guide.

 

 

 

 

 

 

STRUCTURE:

 

·        Title page

·        Table of Contents including the numbering and title of any diagrams/charts/ tables.

·        Terms of Reference (20-30 words)

·        Procedure (20-30)

·        Findings (1000-1300) (with at least 7 references)

·        Conclusion (100-150)

·        Recommendations (100-150)

·        Bibliography (length variable)

·        Appendix

 

Approximate total length should be 1500 words +/- 10% including bibliography, but excluding any appendix. The appendix is not compulsory.

THE FINDINGS MUST INCLUDE A SWOT ANALYSIS OF THE COMPANY IN QUESTION

 

Note – the word lengths of each section above are approximate and for guidance only.

 

 

CONTENTS IN DETAIL

 

Title page:

·        Full title of report

·        Author

·        Date

·        Illustration which reflects the content.

 

Table of Contents

·        Title

·        The full names of sections and sub-sections and their page numbers

(sub-sections/divisions should be indented).

 

 

 

 

Terms of Reference

·        Sets the context for the report

·        State who wrote it

·        For whom it is intended

·        What its purpose is

·        The date by which it is required

 

Procedure

      Says what you did to collect the information on which the report is  

         based?

·        This can be primary or secondary research – for this report it will be secondary. (Remember, primary is new research, secondary is already published in the field)

·        Offer a rationale for your choice of sources

 

Findings

·        Are the main body of the report and likely to be divided into different areas.

·        Should consist of at least 4 titled and numbered subheadings –strengths, weaknesses, opportunities and threats.

·        When using a tool of analysis, such as a SWOT, the information it produces will appear in this part of the report.

·        Do include charts, graphs and tables to illustrate points and give a title and number to them.

 

Conclusion

·        Is usually relatively short

·        Is not just a summary, as it offers an analysis based on the findings

·        Must not introduce any new, supplementary information about the SWOT or the company.

·        Must flow from material in the findings section

 

Recommendations

·        These involve the opinions of the author, BUT they are based on the findings and their analysis.

·        They should be numbered and expressed in bullet points

·        Remember that a recommendation is refers to specific actions that the author believes should be taken. These should arise from the findings. Express them clearly and succinctly

 

Bibliography

 

·        Include all texts, both printed and electronic, used in your research

·        Use alphabetical order by author.

·        Ensure that you use a standard (Harvard) format, with enough details to allow your readers to consult any source

 

 

Appendix/Appendices

·        Appendices contain additional information which may or may not be required for the reader.

·        It can include, for example, tables and graphs, and accounts of primary research such as interview transcripts.

 

Note

Report should use 1.5 spacing, except for the references, which should be single spaced.

 

 

Subject Business
Due By (Pacific Time) 11/15/2015 01:00 pm
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