Project #94204 - competitive advantage within either global retailing or civil aero-engine manufacturing

ASSIGNMENT 2 – Essay (50%) –  30.10.15
You are required to produce a correctly-referenced essay (using the Harvard referencing system) on the topic below. Your answer should not exceed 2,500 words, be in Verdana 11 point and have 1.5 line-spacing. Ensure that you read the “key assessment criteria” in the box below – you will be assessed according to these!
 
First Sit and Re-Sit title:
 
Critically review the search for competitive advantage within either global retailing or civil aero-engine manufacturing, paying particular attention to both inside-out and outside-in views of strategy. You should use both appropriate theory and a range of company examples.
Assessment Criteria:
•    Articulates the theoretical underpinning ieacademic articles and other sources of theory exploring the argument referred to in the title 
 
•    Evaluates the position of a suitable range of companies in the light of the above theory
•    Draws sensible conclusions from your argument which answer the question.
•    Correctly uses the Harvard referencing system and features a broad range of sources in the reference list.
 
 

 

 

 

 

Format of Portfolio and Essay

 

 

Portfolio is a form of report – so it is appropriate to have a Contents Page. Your answer should be based around activities 2, 3 and 4.  However, good grades will go to students who use them to help build an argument which meets the portfolio assessment brief. Credit will be given for additional theory and examples – but we do expect the core of the answer to be based around the activities. Please write in paragraphs and avoid lots of bullet points– any tables must appear as appendices and will be included in the word count. Always reference the sources of information – in respect of authors and companies. Make sure that you have a full reference list at the end. Finally, by following the instructions above you should avoid any possible academic misconduct but you should also be aware that if you have shared any materials with your friends the Turnitin system will identify that as academic misconduct as well!

An essay is not a report – so it does not have a contents page. Just put the full title at the top and make sure you do a good short introduction which tells the reader how you will be answering the question. Try and do this by writing in paragraphs and avoiding the sorts of bullet points or diagrams that you would use in a report. Always reference the sources of information – in respect of authors and companies. Make sure that you have a full reference list at the end. Finally, by following the instructions above you should avoid any possible academic misconduct but you should also be aware that if you have shared any materials with your friends the Turnitin system will identify that as academic misconduct as well!

Look at the skills hub for some more resources: http://skillshub.northampton.ac.uk/tag/essay-writing/

 

 

 

Level 6 Assessment Criteria

 

GRADE CRITERIA: Level 6

 

An outstanding Distinction

An exceptional first

A+

Work which fulfils all the criteria of the grade below, but at an exceptional standard.

 

 

A very strong Distinction

A good First

A

Work of distinguished quality which is based on a rigorous, comprehensive and detailed knowledge base, including awareness of the provisional nature of knowledge and its theoretical, ethical and conceptual dimensions, together with its wider context and implications.  Work will demonstrate sustained ability to engage in analysis of new/abstract data and situations, synthesise data and concepts to design novel solutions, critically evaluate evidence and its contradictions, and confidence in application to define and propose resolutions to complex problems relevant to the field of study or assessment task.  This will be the basis for authoritative arguments and judgements and work which meets professional standards in relation to a full range of key skills. There will be strong evidence of competence across a range of specialised skills using them to plan, develop and evaluate problems solving strategies, to challenge received opinion and develop reflective judgements and reports. Clear evidence of capability to operate autonomously with minimal guidance in complex and unpredictable contexts using a wide range of innovative and standard techniques will be demonstrated. Outputs will be communicated effectively, accurately and reliably.

 

A clear Distinction

A First

A-

Work of very good quality which displays most but not all of the criteria for the grade above.

 

A Distinction

A high upper second

B+

Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.

 

A very strong Merit

A good upper second

B

Work of commendable quality based on a strong comprehensive/detailed knowledge base for the field of study, including an assured grasp of concepts, principles and major theories, and demonstrating some awareness of the provisional nature of such knowledge and understanding together with its wider implications.  There will be evidence of considered and confident analysis of new/abstract data/situations, synthesis of data/concepts, critical evaluation of evidence and effective application of knowledge skills to address complex problems.  The ability to work effectively within professional contexts with minimum direction to meet objectives and take responsibility for quality of outputs and criticize them will also be evident.  There will be evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously with minimal direction to use effectively a range of innovative and standard techniques in complex and unpredictable contexts.

 

A strong Merit

An upper second

B-

Work of good quality which contains most, but not all of the characteristics of the grade above.

 

A clear Merit

A high lower second

C+

Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.

 

A Merit

A good lower second

C

Work of sound quality based on a firm detailed/comprehensive knowledge base for the field of study and its developing and provisional nature, including a good grasp of current theories and issues both abstract and practical, together with the ability to organise and communicate effectively.  The work may be rather standard and limited in its insight/theoretical grasp or depth, but will be mostly accurate and provide some evidence of the ability to analyse the new or abstract, synthesise data/concepts, critically evaluate and apply appropriate methods/techniques, with minimal guidance. There will be no serious omissions or inaccuracies and there will be capability in professional contexts.  There will be good evidence of ability to take responsibility for own learning, some capability to challenge received opinion and make use of a range of resources to form judgements.  Evidence of the ability to operate with autonomy in complex and unpredictable situations, selecting and applying appropriate techniques will be demonstrated within limits. There will be competence in relevant key skills.

 

A very strong Pass

A lower second

C-

Work of capable quality which contains some of the characteristics of grade above.

 

A strong Pass

A high third

D+

Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but still containing limited evidence of analysis, synthesis, evaluation or application, or of appropriate detail or skill application.

 

A Pass

A good third

D

Work of broadly satisfactory quality based on a knowledge base which is coherent and of appropriate depth/detail for the field of study, including an awareness of current theories and issues and some key theories, appropriately presented and organised. However work will be primarily derivative, with limited evidence of autonomous/creative analysis, synthesis, and evaluation or application.  Although there will be limits to knowledge and intellectual skills, such that work may contain omissions, there will be some evidence of an ability to deploy established techniques of analysis and enquiry, sound conceptual understanding and capacity to manage own learning and communicate effectively and appropriately.  There will be some evidence of operating with autonomy in predictable contexts, but less evidence of ability to operate in more complex or unpredictable situations.  However, an ability to select and apply a variety of standard and possible innovative techniques, and to meet threshold standards of competence in relevant key skills, will be demonstrated.

 

A bare Pass

A third

D-

Work of bare pass standard demonstrating familiarity with and grasp of a factual/conceptual and theoretical knowledge base for the field of study, but significantly lacking in either detail/depth or currency.  There will be evidence of some independent ability to employ specialist skills to solve problems within area of study, but only just meeting threshold standards in e.g. analysis, synthesis, evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs at this level. Work may be characterised by some significant omissions, limitations or problems, but there will be sufficient evidence of development and competence to operate in a professional manner, respond appropriately to complex or unpredictable contexts and take responsibility for the nature and quality of outputs.  Threshold standards of competence in relevant key skills will be evident.

 

A marginal Fail

 

F+

Work which indicates some evidence of a systematic and coherent engagement with key aspects of the field of study, including familiarity with current scholarship, and evidence of ability to utilise specialised skills, but which also contains significant limitations in understanding or knowledge, such that there is insufficient evidence of e.g. the ability to sustain valid argument, critically evaluate evidence from a range of sources, effectively communicate complex ideas to different audiences, transfer or apply skills to solve problems in relation to threshold standards of competence.

 

A Fail

 

F

Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.

 

A comprehensive

Fail

 

F-

Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills essential to the task concerned.

 

Non-submission/Nil attempt

 

G

Nothing presented.

 

Subject Business
Due By (Pacific Time) 11/22/2015 12:00 am
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