Project #94814 - puig doria

please read the attached file

 

 

 

The Perplexing Case of Puig Doria

 

Writing Assignment: Fully answer all the following questions:

1. What has made Puig Doria successful in Barcelona? What do you see as the firm’s key success factors? Are they exportable?

2. Evaluate Puig Doria’s previous attempts at exporting (silver jewelry and the Geneva retail outlet).

3. What has been C. Itoh's contribution in the attempt by Puig Doria to export to Japan? What is the cost of C. Itoh's services?  Should Puig Doria continue using C. Itoh? Why or why not?

4. Who controls the whole export-import process in this relationship? What does control mean in this context? What objectives does each partner or stakeholder have?

5. Examine, from Puig Doria's point of view, what has been done so far with C. Itoh and Daimatsu. Has any real progress been made? How do you evaluate the situation received by Puig Doria and Villar in August 1985?

a. Should your evaluation be Positive- that is, if you feel that Puig Doria is on the right track- prepare a list of specific recommendations for consolidating the relationship with Daimatsu and to progressively increase the sales volume to the Japanese market.

b. Should your evaluation be Negative- that is, if you feel that Puig Doria is on the wrong track- be ready to articulate the reasons why you think so. Describe what you see as specifically wrong (the export strategy, the implementation, or both); explain how Puig Doria should have acted in a different way to start exporting to Japan; outline the alterative courses of action that are open; and recommend one of the alternatives.

 

Objective:

  • Assess anecdotal and hard data to create an effective market entry strategy for Puig Doria’s jewelry
  • Gain experience with important writing skills--summarizing information, giving succinct recommendations, and assessing the strengths and weaknesses of said recommendations

 

Keys to Success:

 

  • As you read the case, begin prewriting by underlining and annotating information that seems to be essential to understanding the case.
  • Do not ignore the hard data at the in Table 1!  It is crucial for making concrete recommendations for the case.

 

 

Requirements:

 

  • Font: Times New Roman, 12-point, double-spaced
  • Format: Answer each question in the order they are asked.  Put the number of each question and the question itself before your answer.
  • Length: 3-4 pages.
  • Grammar and Coherence: your writing must be error-free, intelligible, and on-topic.

Subject Business
Due By (Pacific Time) 11/21/2015 12:00 am
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