Project #95579 - Marketing

I have an assignemnt that needs certain revisions, i will attach the word document.  Below is the revisions from my class that needs to be revisied in every catagory there is not a score of 2.  below everything that needs to be changed is explained.  Let me know if you have any questions.

 

Final Score: Does not Meet
Overall comments: 10/17/15: The paper provides data that supports the marketing of the line of small appliances that will be used day-to-day by consumers. However, several of the aspects need further information and clarity.
Detailed Results (Rubric used: VZT Task 1 (0315))
Articulation of Response (clarity, organization, mechanics)  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate provides unsatisfactory articulation of response.  
The candidate provides weak articulation of response.  
The candidate provides adequate articulation of response.  
Criterion Score: 2.00
 
A1. Description of Appliance  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of the specific appliance the candidate has selected.  
Not applicable.  
The candidate provides a reasonable description of the specific appliance the candidate has selected.  
Criterion Score: 2.00
 
A2. Product Support of Mission Statement  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical explanation of how the selected small appliance supports Company G’s mission statement provided in the scenario.  
The candidate provides a logical explanation, with insufficient detail, of how the selected small appliance supports Company G’s mission statement provided in the scenario.  
The candidate provides a logical explanation, with sufficient detail, of how the selected small appliance supports Company G’s mission statement provided in the scenario.  
Criterion Score: 2.00
 
A3. Product Classification  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide an appropriate classification of Company G’s proposed product using the three-way consumer product classification system.  
Not applicable.  
The candidate provides an appropriate classification of Company G’s product using the three-way consumer product classification system.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper classifies the small appliance as a convenience product.
A2a. Justification of Classification  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical justification of the designated classification.  
The candidate provides a logical justification, with insufficient support, of the designated classification.  
The candidate provides a logical justification, with sufficient support, of the designated classification.  
Criterion Score: 2.00
 
B1. Description of Target Market  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of the target market for the company’s product, including 2 variables related to demographic information, psychographic information, or geographic information.  
Not applicable.  
The candidate provides a reasonable description, with sufficient detail, of the target market for the company’s product, including 2 variables related to demographic information, psychographic information, or geographic information.  
Criterion Score: 2.00
 
C1. Analysis of Competitive Environment  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a plausible analysis of Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.  
The candidate provides a plausible analysis, with insufficient detail, of Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.  
The candidate provides a plausible analysis, with sufficient detail, of Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper analyzes competitive rivalry, potential new entrants, bargaining power of buyers, bargaining power of suppliers, and substitutes.
D1. Company Strengths  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 of Company G’s strengths that would support the marketing of the new product.  
The candidate provides a reasonable description, with insufficient detail, of 3 of Company G’s strengths that would support the marketing of the new product.  
The candidate provides a reasonable description, with sufficient detail, of 3 of Company G’s strengths that would support the marketing of the new product.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The essay describes the following strengths of Company G: low cost, high quality and artistic design, and efficient production process.
D1a. Justification of Company Strengths  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical justification for each of the chosen company strengths.  
The candidate provides a logical justification, with insufficient support, for each of the chosen company strengths.  
The candidate provides a logical justification, with sufficient support, for each of the chosen company strengths.  
Criterion Score: 2.00
 
D1b. Strengths as Core Competencies  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not identify 2 strengths that should be considered core competencies.  
Not applicable.  
The candidate identifies 2 strengths that should be considered core competencies.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: Three strengths are stated. However, two core competencies are not clearly identified.

10/9/15: The paper identifies three strengths of Company G; however, unable to locate core competencies. Please include two core competencies of Company G.
D2. Company Weaknesses  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 of Company G’s weaknesses that would undermine the marketing of the new product.  
The candidate provides a reasonable description, with insufficient detail, of 3 of Company G’s weaknesses that would undermine the marketing of the new product.  
The candidate provides a reasonable description, with sufficient detail, of 3 of Company G’s weaknesses that would undermine the marketing of the new product.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper provides the following weaknesses: market changes inflexibility, competition, and product enrollment to the market.
D2a. Justification of Company Weaknesses  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical justification for each of the chosen company weaknesses.  
The candidate provides a logical justification, with insufficient support, for each of the chosen company weaknesses.  
The candidate provides a logical justification, with sufficient support, for each of the chosen company weaknesses.  
Criterion Score: 2.00
 
D3. Current or Potential Opportunities  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 current or potential opportunities that would support the marketing of the new product.  
The candidate provides a reasonable description, with insufficient detail, of 3 current or potential opportunities that would support the marketing of the new product.  
The candidate provides a reasonable description, with sufficient detail, of 3 current or potential opportunities that would support the marketing of the new product.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper describes the following opportunities: established brand image, high standard in supplies, and low debt-to-equity ratio.
D3a. Justification of Chosen Opportunities  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical justification for each of the chosen opportunities.  
The candidate provides a logical justification, with insufficient support, for each of the chosen opportunities.  
The candidate provides a logical justification, with sufficient support, for each of the chosen opportunities.  
Criterion Score: 2.00
 
D4. Current or Potential Threats  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 current or potential threats that would undermine the marketing of the new product.  
The candidate provides a reasonable description, with insufficient detail, of 3 current or potential threats that would undermine the marketing of the new product.  
The candidate provides a reasonable description, with sufficient detail, of 3 current or potential threats that would undermine the marketing of the new product.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper describes three threats: product replication, advancement in technology, and need for new suppliers.
D4a. Justification of Chosen Threats  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical justification for each of the chosen threats.  
The candidate provides a logical justification, with insufficient support, for each of the chosen threats.  
The candidate provides a logical justification, with sufficient support, for each of the chosen threats.  
Criterion Score: 2.00
 
E1a. Marketing Objectives for Product  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not identify 1 SMART marketing objective for the product marketing mix element.  
Not applicable.  
The candidate identifies 1 SMART marketing objective for the product marketing mix element.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: The paper states there will be a repair warranty that should not exceed 1 year. Additionally, it will have to be produced in less time and using local available materials, in accordance with market demand. While these are good plans, they do not meet the requirements of a SMART objective (specific, measurable, attainable, realistic, and timely). A more specific and measurable objective is needed, with an appropriate due date.

10/9/15: The paper identifies criteria for an objective for product; however, the objective is required to be a SMART objective. Please include a SMART objective for product.
E1b. Marketing Objectives for Place  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not identify 1 SMART marketing objective for the place marketing mix element.  
Not applicable.  
The candidate identifies 1 SMART marketing objective for the place marketing mix element.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: A discussion of general price plans is included. However, a SMART objective is needed that offers specific, measurable plans.

10/9/15: The paper identifies criteria for an objective for place; however, the objective is required to be a SMART objective. Please include a SMART objective for place.
E1c. Marketing Objectives for Price  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not identify 1 SMART marketing objective for the price marketing mix element.  
Not applicable.  
The candidate identifies 1 SMART marketing objective for the price marketing mix element.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: The paper discusses plans to base the cost to similar products. However, a specific, measurable objective is needed.

10/9/15: The paper identifies criteria for an objective for price; however, the objective is required to be a SMART objective. Please include a SMART objective for price.
E1d. Marketing Objectives for Promotion  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not identify 1 SMART marketing objective for the promotion marketing mix element.  
Not applicable.  
The candidate identifies 1 SMART marketing objective for the promotion marketing mix element.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: The promotion objective talks about including promotions in the first three months. However, a specific, measurable objective is needed.

10/9/15: The paper identifies criteria for an objective for promotion; however, the objective is required to be a SMART objective. Please include a SMART objective for promotion.
F1a. Description of Strategies for Product  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 distinct strategies for the product market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with insufficient support, of 3 distinct strategies for the product market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with sufficient support, of 3 distinct strategies for the product market matrix element that are appropriate for the target market and supportive of the related objective.  
Criterion Score: 2.00
Comments on this criterion: 10/17/15: The product strategies focus on quality production, effective production process, and visual appeal.

10/9/15: The paper describes three strategies for product; however, unable to decipher if the strategies are appropriate until further development of the objective for product is completed.
F1b. Description of Strategies for Place  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 distinct strategies for the place market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with insufficient support, of 3 distinct strategies for the place market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with sufficient support, of 3 distinct strategies for the place market matrix element that are appropriate for the target market and supportive of the related objective.  
Criterion Score: 2.00
Comments on this criterion: 10/17/15: The place strategies include utilizing distributors, selecting a place for production, and determining the market orientation.

10/9/15: The paper describes three strategies for place; however, unable to decipher if the strategies are appropriate until further development of the objective for place is completed.
F1c. Description of Strategies for Price  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 distinct strategies for the price market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with insufficient support, of 3 distinct strategies for the price market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with sufficient support, of 3 distinct strategies for the price market matrix element that are appropriate for the target market and supportive of the related objective.  
Criterion Score: 2.00
Comments on this criterion: 10/17/15: The price strategies are fitting and reasonable for the product.

10/9/15: The paper describes three strategies for price; however, unable to decipher if the strategies are appropriate until further development of the objective for price is completed.
F1d. Description of Strategies for Promotion  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 3 distinct strategies for the promotion market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with insufficient support, of 3 distinct strategies for the promotion market matrix element that are appropriate for the target market and supportive of the related objective.  
The candidate provides a reasonable description, with sufficient support, of 3 distinct strategies for the promotion market matrix element that are appropriate for the target market and supportive of the related objective.  
Criterion Score: 2.00
Comments on this criterion: 10/17/15: The strategies are fitting for the product and promotion.

10/9/15: The paper describes three strategies for promotion; however, unable to decipher if the strategies are appropriate until further development of the objective for promotion is completed.
F2. Explanation of Strategies  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a logical explanation of why this is the best collection of strategies to achieve the objectives identified in part E.  
The candidate provides a logical explanation, with insufficient detail, of why this is the best collection of strategies to achieve the objectives identified in part E.  
The candidate provides a logical explanation, with sufficient detail, of why this is the best collection of strategies to achieve the objectives identified in part E.  
Criterion Score: 2.00
Comments on this criterion: 10/17/15: The strategies are explained to support the plans to expand the market share and promote the benefits of the products.

10/9/15: The essay provides an explanation of the strategies; however, unable to decipher if the explanation is appropriate until further development of the objectives is completed.
F3. Description of Implementation Tactics  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of 1 implementation tactic for each of the strategies identified in parts F1a–F1d.  
The candidate provides a reasonable description, with insufficient detail, of 1 implementation tactic for each of the strategies identified in parts F1a–F1d.  
The candidate provides a reasonable description, with sufficient detail, of 1 implementation tactic for each of the strategies identified in parts F1a–F1d.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: The paper provides six actions for implementing the strategies. However, twelve appropriate and fitting tactics are needed to support the implementation of the strategies in the plan.

10/9/15: The essay includes 6 tactics; however, further development of the plan objectives is required. Upon development of the objectives the tactics can be further evaluated. To complete this aspect the plan must include 12 tactics; three for each strategy and related to the objectives within the plan.
F3a. Due Date and Responsible Party  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not include a due date and responsible party for each implementation tactic.  
Not applicable.  
The candidate includes a due date and responsible party for each implementation tactic.  
Criterion Score: 0.00
Comments on this criterion: 10/17/15: The paper presents six due dates. However, twelve are needed and the due dates and responsible parties need to be specific to each tactics.

10/9/15: The plan includes six due dates and five responsible parties. To complete this aspect the plan must include 12 due dates and 12 responsible parties, each related to specific tactics. Please further develop the due dates and responsible parties.
G1. Measuring Effectiveness  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of the specific actions that will be taken to measure the progress toward the objectives identified in the plan.  
The candidate provides a reasonable description, with insufficient detail, of the specific actions that will be taken to measure the progress toward the objectives identified in the plan.  
The candidate provides a reasonable description, with sufficient detail, of the specific actions that will be taken to measure the progress toward the objectives identified in the plan.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: The paper provides the following actions to measure effectiveness: product monitoring, place monitoring, promotion monitoring, and price monitoring.
G2. Frequency of Actions  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
The candidate does not provide a reasonable description of the frequency for each of the actions described in part G1.  
The candidate provides a reasonable description, with insufficient detail, of the frequency for each of the actions described in part G1.  
The candidate provides a reasonable description, with sufficient detail, of the frequency for each of the actions described in part G1.  
Criterion Score: 2.00
 
H. Sources  
(0) 0=Unsatisfactory/Not present
(1) 1=Needs Improvement
(2) 2= Competent
When the candidate uses sources, the candidate does not provide in-text citations and references.  
When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style.  
When the candidate uses sources, the candidate provides appropriate in-text citations and references accurately or with only minor deviations from APA style.  
Criterion Score: 2.00
Comments on this criterion: 10/9/15: Outside sources are properly cited.

 

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Due By (Pacific Time) 11/28/2015 04:00 pm
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