Project #95583 - International Business - Samsung

Its an assignment about Samsung in the global smartphone

You are required to carry out an analysis of Samsung as a competitor in the global smartphone market.  It should be written in the report format (1800-2000 words) and should cover the following:

 

 

1. Identify the international business strategies pursued by Samsung and analyse the internationalisation process followed by the firm;

2. Identify the innovation strategy of the firm;

3. Explain the competitive advantage of Samsung in the global smartphone industry using the CSA/ FSA matrix of Rugman.

 

I have attached the Assignment description. I am looking for at least B+ grade, and I want it to be relevant with the lecture slides of the module that I provide

Subject Business
Due By (Pacific Time) 11/28/2015 12:00 am
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