Project #95638 - Home Fix Singapore company to venture toHanoi

IN DEPTH RESEARCH REQUIRED - One page only to access using michael porter bargaining power of buyers to access if Singapore based company,Home Fix (Home improvement solutions company) like home depot should venture into Hanoi Vietnam. Provide relevant findings stats,graphs

Homefix website  :  http://home-fix.com/ Please read on Homefix - About us

FOR INFORMATION ON WHAT IS MICHAEL PORTER - BARGAINING POWER OF BUYER

Powerful buyers will force prices down or demand more value in the product, thus capturing more of the value for themselves.

 

Power of Buyers is high when:

 

Few buyers therefore they command the price

 

The industry’s product is undifferentiated resulting in reduced buyer’s loyalty (buyers have choice between buying from the various companies in the industry)

 

Buyers earn low profit resulting in the inability of companies in the industry to command price

 

Buyers are more likely to exercise their negotiating leverage if they are price sensitive. Buyers tend to be more price sensitive when what they’re buying is:

 

Undifferentiated

 

Expensive relative to their other cost or income

 

Inconsequential to their own performance

 

IF buyer power increases Profitability decrease because (Price decrease, Costs increase )

 

Tend to be powerful if :

 

They are large and concentrated (relative to the industry)

 

The industry needs them more than they need the industry

 

Switching costs work in their favour

 

Differentiation works in their favour

 

They can credibly threaten to vertically integrate into producing the industry’s product itself

Subject Business
Due By (Pacific Time) 11/24/2015 03:11 pm
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