Project #97231 - Apple Paper

  • Each student is to critically analyze the provided information on Apple Computers.  In particular, each student updates the information by additional research to include Apple’s newer product lines, its competitors, and recent events, and decides the lessons that have been learned for enterprise information systems managers, in a succinct report that includes a results-filled executive summary.   
  • Each student also researches for evidence, if any, that Apple uses any of the following in its business activities: “business intelligence”, “enterprise resource planning (ERP)”, “customer relationship management (CRM)”, “data mining”, and ”intelligent systems”, and assesses the results in the report
Format: For Your Use in Text Assignment Submissions Title – meaningful, interest-arousing Executive Summary Purpose of the paper How accomplished Key results and any recommendations Introduction Purpose of the paper Brief “roadmap” to contents Body Section heading 1, followed by paragraphs written as follows Topic sentence first Support for topic sentence - evidence, analysis Lead-in to next paragraph or section Section heading 2 as above Section heading 3 as above ... and so on, keepings paragraphs short (<= ~10 lines) to increase reader comprehension Examples of well-constructed paragraphs, with topic sentence first, followed by support and ending with a lead-in to the next paragraph or section: Example 1 Example 2 Conclusion Purpose of the paper restated Results and recommendations re-summarized as "takeaways" Must track with ES Avoid new information in the Conclusion References - in APA-6 format - see examples in a following topic General guidance: Be succinct – your readers in management are busy Write the Executive Summary last – it must match what the paper says Use meaningful section (and subsection) headings, with a verb if you wish – example: How the West Was Won Again, keep paragraphs short Use graphics if they aid comprehension Prefer active voice to passive voice, as moreemphatic and easier to understand Spell- and grammar-check - lose no points to language errors

Subject Business
Due By (Pacific Time) 12/03/2015 10:00 am
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