Project #97491 - Targeting and the creation of desire

Background reading:  Business in Ethical Focus An Anthology, edited by Fritz Allhoff and Anand J. Vaidya. Chapters 53 through 56 and case studies.

Focused read:  George G. Brenkert, “Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility” (pages 626-640)

 

What you need to turn in this week:

 

Brenkert writes one of the more complex, interesting and important articles. He wants to argue that groups of marketers can harm people, for instance, by taking advantage of their vulnerabilities. These groups then have a moral responsibility not to create such harm.   

What I want you to write about here is the section on Associated Groups and Collective Responsibility (pps 631- 635).

Brenkert tells us pretty clearly what he means by ‘collective responsibility’ on p. 631. So please start by paraphrasing the paragraph in which he offers that definition. It starts with “As such” and ends with “assumed by anyone”.

With that as a beginning, please write a short essay discussing what Brenkert means by the collective responsibility of associated groups. How are these groups different from corporations? Random collections of individuals?

Now, what is Brenkert saying about the brewers who market malt liquor to inner city Black populations? What exactly is the problem with what they are doing?

Finally, weigh in your self. What do you think about Brenkert’s claims?

please check the attachment for reading material

Subject Philosophy
Due By (Pacific Time) 12/06/2015 10:00 am
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