Project #97743 - marketing

Develop a promotional strategy for Wyndham Worldwide based on the case "Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy" -- Your strategy should capitalize on the company's main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives. 

the case can be seen in https://www.homeworkmarket.com/sites/default/files/q4/29/10/case_10.pdf

Promotional Strategy

 

 

 

Content                                                                                                                       /60

 

           

 

Situation Analysis     

 

Target market characteristics

 

Brand Positioning

 

Annual objectives

 

Unique selling proposition

 

Creative Strategy

 

Media Mix/IMC Program

 

Schedule/Budget

 

Evaluation

 

Overall Message and Conclusion

 

 

 

Format:                                                                                                                       /15

 

3 references

 

4 pages (not including reference and title pages)

 

 

Subject Business
Due By (Pacific Time) 12/06/2015 12:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy