Project #9889 - chapter 10 health marketing

Chapter 10 Distribution

1. Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.

2. In examining Figure 10-6 containing the retail positioning matrix, explain how the community hospital in its present position (quadrant 3) could reposition itself to quadrant 2, and to quadrant 1.

3.In a recent contract negotiation session between a group of physicians and a managed care health plan, the parties disagreed about the level of reimbursement that the physicians would receive for treating subscribers. The physician group is the largest such organization in the community and represents 75 percent of all primary care providers in the area. What sources of power does this group wield in negotiating a managed care contract?

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Due By (Pacific Time) 07/27/2013 12:00 am
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